Let's figure out what your business needs
melissa@itshiccup.com • 217-358-1379
MARKETING STRATEGY FOR GROWING BUSINESSES
For beverage, hospitality, and CPG brands that need real marketing infrastructure but aren’t ready for a full time hire.
13 years in beer, beverage, hemp, hospitality, and CPG
Here’s what I see over and over: a business with a great product, loyal customers, and real potential, but no marketing system tying it all together. You’re posting when you remember to, maybe you’re running ads but have no idea if they’re working. You know your competitor down the street is busier and you can’t figure out why…it’s not because they’re better than you. It’s because someone built them a marketing engine and nobody built you one. That’s what I do.
Ongoing marketing leadership. Campaigns, content, paid ads, email, reporting. At the end of the day, how do we increase your revenue? What rev streams don’t yet exist?
From $2,500/mo
Taking your product from concept to market. Positioning, packaging, website, launch plan. Integrated GTM engineering.
From $10,000 / project
Give your sales team what they need to close. I’ve worked on a sales team and with distributors. Templates, lead generation, CRM, training.
From $5,000
A site that converts. Built by someone (me) that actually understands humans *and* your business. Shopify, WordPress, e-comm, SEO, copy.
From $4,500 / project
Built marketing dept from scratch. Launched events venue. Created experiential programming and forged local partnerships. Built a custom lead tracking system, ad funnels, and CRM automation for brewery event sales. 7 years of total client engagement.
$320k -> $1M, revenue tripled
60+ qualified leads/month from a system I built, not a team I hired
Built entire GTM as a team of one across 10+ states. DTC, retail, distributor support. Built custom rebate system, and architected an automated sample disbursement spreadsheet. Created self-feeding loop: Facebook ads → trial → email nurture → UGC content → new ads, driving repeat purchase behavior.
5% conversion, top 20% of shopify stores
Shipped thousands of samples at .13 per landing page view
Built an ecom store in one week during 2020 shutdown. Transformed the business. Consistently drove revenue through email programming. Ongoing client for 8 years!
80% of revenue now from online orders
I’m Melissa. I get genuinely excited about diving into a business, understanding how it operates, and finding the opportunities to build something that wasn’t there before. That’s what I’ve spent 13 years doing for breweries, beverage startups, bakeries, and hospitality brands. I lead the KC chapter of Pink Boots Society, I photograph grizzly bears in Alaska, and I’ve been making websites since I was 10. I used to be a motion designer for clients like MTV and Disney/Pixar.
I’m a real person and I actually care about your business.
WSET Level 2 in Beer • Cicerone Beer Server • Pink Boots Society KC Chapter Leader • Emerson College, Summa Cum Laude • Actually Pretty Funny
melissa@itshiccup.com • 217-358-1379